A ZeroLight 3D Explorer uses cloud-rendered 3D with integrated UI to create a simple, interactive experience where the emphasis is on accessibility and product discovery, rather than full and comprehensive configuration.
Once the distinction between the car and the user interface is removed, an array of creative options and ideas are made possible for the customer experience.
Designers are empowered to break free of a car configurator’s typical UX and UI constraints, enabling them to explore new ways to showcase, demonstrate and sell car’s features and benefits; such as the ZeroLight concept shown.
Scroll down for more ZeroLight 3D Explorer concepts.
Implement rich animations and visuals within the scene for product discovery, enhancing the experience of seeing and selecting options.
Integrate community and social data in a visually engaging way to help guide the customer’s decisions by highlighting popular, relevant and suggested add-ons.
Bring the customer closer to the car by placing interaction options directly in the scene, such is shown in this ZeroLight concept. Open doors, boot, storage and more by clicking on UI attached to those elements.
Integrate smaller selections of configuration options into in-scene menus to reduce the complexity of the customer’s exploration of the car.
With up to 14 separate brands being explored by new-car buyers researching online, an interactive and captivating landing page is key for engaging customers in this highly influential phase of their journey. A 3D Explorer achieves exactly this, differentiating from competitors and promoting more time on-site and more time engaging with the car.
Create familiarity with the car and the 3D Explorer’s content before the customer even arrives on your website using ZeroLight’s video compositing for personalised adverts.
Connect your marketing content with the start of your 3D Explorer, creating a smooth transition for your online customers from advertising to product discovery.
Start your online configurator with the exact car from the customer’s 3D Explorer session, creating consistency and an accessible start to the full configuration process.